Our PM has launced this scheme with an intention to reduce consumption by 5% annualy b 2015.
The national mission on enhanced energy efficiency will introduce a "Performa - Achieve - Trade" (PAT) mechanism that would assign energy efficiency targets to the country's most energy intensive industries.
The plan also include setting up of two funds to support energy efficiency products. This mission will be implemented by BEE which will have initial budget of over $60 million including seed capital for two funds
To read more download the following document from the prime minister's website
http://pmindia.nic.in/Climate%20Change.doc
also read news as reported by various newspapers
Times of India - Aug 25,2009
Hindu Business Line - Aug 25,2009